Our fragrances Girlfriend by HIM & Boyfriend by HER are the Official fragrances of the Australian Super Model of the Year. And this association was further strengthened in 2019 when we hosted and presented the finals. Our association goes beyond just promoting a product. We believe in the ideologies and foundation of this movement which is focussed on driving the truth about beauty and fashion in order to help the future generations know their worth irrespective of what the outside world thinks of them. The Australian Super Model of the Year unlike many other pageants is aimed at bringing young talent from various cultures, ethnicities, backgrounds and geographies together without bringing the pressure of having to look and present themselves in a way that is not true. Here is to the ‘real you’ in each of our ambassadors, models and partners.